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The strategic aspect of office furniture |
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In todays globalized and fast paced world, the old way of doing business no longer works. Improvements in technology, and deregulation of economies have resulted in intense competition in most industries. Companies today are analyzing every part of their business, to determine how they can stimulate productivity, improve quality, retain top employees, increase shareholder value and brand equity. Furthermore, the pace at which this process needs to take place is constantly increasing.
So you might be thinking, sure these things are important but how will my commercial interiors play a part in this process. Well in todays competitive world, every aspect of one’s business whether a core strategic part, or perhaps a seemingly less important part needs to be analyzed, and improved. The difference between winning and losing the 100 M sprint might be 0.01 seconds and that difference would often time boil down to that sprinter having worked out smaller muscles more effectively than other sprinters. The same holds true for your business. In other words, commercial interiors do make a difference to the performance of your business. Here are 5 ways in which commercial interiors can make a difference.
Improving your ability to attract and retain talent  In today's India, employees have many opportunities-the demand for skilled labor exceeds the supply. They don't need to work for you. At the same time, skilled high performance labor is critical in the ultra competitive globalized economy. A good commercial interior can help you in two ways. A good looking office automatically presents the company in a highly positive light to new candidates. Just like a sales person dressed well who presents himself well will have a leg up over his competition, so an office that looks good is the first interaction an employee has with a potential new employer. Second of all, adults work perhaps 40% of their adult lives. In such a situation, the culture one creates in the organization, the comfort and look of the building one work in, how one engages ones employees all can improve or decrease retention rates of existing employees. Having poor quality, color coordination, configuration and layout all can result in higher employee turnover ratios. Increasing retention rate and improving the ability to hire employees both can cut HR costs. Shouldn't you analyze every possible angle to reduce these costs. Ebaco as a procurement organization can help you choose the right look and products for your company.
Increasing sales performance and brand equity  As with employees, so it is with customers. First impressions make a difference. The first several seconds of an interaction with a someone or with their company is critical and formative. The first time also one meets with someone or one visits a suppliers office are critical in forming an impression of that person or company. Imagine a customer sits in an office that is poorly designed, that has poor quality furniture-what kind of impression does it send such a customer? It is the kind of impression a sales person sends when disheveled and poorly dressed. Quality, colors, design, layout-all these elements contribute to impressing or not impressing a customer. In the same way, a brand is the accumulation of all the experiences that customers have with a company-whether advertisements, websites, sales men, service staff or your office. If one wants to build a brand name that stands for quality, reliability, customer service, your office will be a critical part of that. Lost business or reduced brand equity has a large opportunity cost associated with it. Ebaco can help you choose the right furniture for yourself, furniture that might suit your brand identity, or help you make only positive impressions on your customers.
Maximizing shareholder value  All companies survive because they create value-value for their customers, value for their employees, and value for their shareholders. Any shareholder wants to get the best product at the lowest price-performance at a value based price creates obvious shareholder value. While there is no such thing as a free lunch in business, in other words if quality is better, price will have to be higher, a professional company that has 35 years of experience will probably be able to provide more value for money than a company has limited experience. Ebaco has such experience. With 17 offices in different parts of the world combined with 35 years of experience in these industries, Ebaco can provide a customer with a quality product at a price point that is attractive for that quality bracket.
Achieving strategic objectives such as stimulating productivity  The way that your office is designed, the type of lighting, furniture and other interior products used are well known as a means of stimulating or reducing productivity. People are more productive for example in well light offices than in darker offices. Furthermore, commercial interiors do a part to play in achieving certain strategic objectives. For example, companies looking to stimulate team work tend to purchase open office systems which have lower partitions, steel legs instead of melamine legs and more meeting configurations. Team work will not be as easily stimulated in the normal higher thicker partition system which creates a sense of individuality instead of team work. Ebaco has multiple products that meet different customer needs. As a procurement company we are not tied down to a specific factory, we are only focused on our customers. We can recommend a product for you once we understand the strategic needs that you want your office to achieve.
At Ebaco, we don't provide just furniture, we don't provide just floorings, we don't provide just interiors, we provide performance. We understand what your needs are and due to our long expertise, our customer focused culture, and our flexibility, we are able to recommend solutions to such problems.
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